Color forecasters at the Pantone Color Institute have declared “Greenery” as next year’s color of the year. Pantone explains that the vibrant yellow-green hue is symbolic of new beginnings:
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Pantone, owned by Washington, D.C.-based Danaher Corp., has a system that helps manufacturers define color precisely. The Pantone Color Institute provides color trend forecasting, brand color development supported by brand color stories, and product palette development.
Every year, Pantone’s team around the world spends a good chunk of the year studying trends in fashion, consumer products, social media and technology. It looks for influences that best describe the current mood of society and picks a color to reflect those elements. Pantone tips off some marketing partners in advance, so consumers will soon see a variety of products, such as Sephora cosmetics, KitchenAid stand mixers, Keurig coffee makers, and even cars, in the new hue.
Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Pantone also created a selection of ten palettes pairing Greenery with neutrals, pastels, brights, deeper tones, metallics, and even the two 2016 colors of the year, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product, and interior design applications.
Do you plan to incorporate Greenery into your interiors? Here are some examples for inspiration.
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