In an unprecedented move, color authority Pantone has announced not one, but two colors of the year to reign supreme in 2016! While the colors, Rose Quartz and Serenity, might call to mind a birth announcement for some, Pantone says that isn’t the aim – these shades were chosen to convey rosy warmth and tranquility.
Pantone states that the prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
Pantone, owned by Washington, D.C.-based Danaher Corp., has a system that helps manufacturers define color precisely. The Pantone Color Institute provides color trend forecasting, brand color development supported by brand color stories, and product palette development. Every year, the company color experts “comb the world looking for new color influences,” polling décor and fashion designers, as well as manufacturers and retailers to choose the color of the coming year. The institute then selects a color of the year “that reflects what’s taking place in our global culture at this moment in time.” Pantone tips off some marketing partners in advance, so consumers will soon see a variety of products, such as Sephora cosmetics, KitchenAid stand mixers, and Keurig coffee makers, in the new hues.
To see more fashion, interiors and products in these new hues, head over to our Pinterest board!