Surrender to the complexity of white…
states the Benjamin Moore narrative on its recently unveiled 2016 color of the year, “Simply White.” Indeed, while seemingly simple, white is a powerful color that helps the eye to organize and direct; it’s extremely versatile, and it has a hygienic feeling. You see white and you think clean. And white is relaxing, because it gives your eyes a break from the visual overload we all seem to be experiencing in this digital era.
White never feels trendy or dated; it always feels fresh, and it offers the opportunity to really express your personality through art, textiles and accessories.
What is the right white?
If you get the wrong shade for your space, white can be disastrous. According to Benjamin Moore’s creative director Ellen O’Neill in an Architectural Digest Q & A, Simply White was chosen as the Color of the Year because
…it is a warm white, and it felt to us the cleanest and the most versatile. It looked fresh with a warm palette or a cool palette. It’s nothing like yellow teeth. White should never go in that direction.
To avoid making a big mistake (with any color), Benjamin Moore recommends that you paint a sample on the wall (or even several walls), and look at it at different times of the day to see how it changes in different light. “Testing” your paint color first is really worth the effort.
Simply White is clean and fresh looking, without appearing stark and cold. Here’s a look at some beautiful spaces painted in this powerful Color of the Year.
Photo Credits: Click on images to view sources.